Pitch win

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When the pandemic put a stop to large gatherings, we worked with the Commonwealth War Graves Commission to find a way for Brits to honour our heroes without having to leave their homes to visit a cenotaph.

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That's how we came up with #ShineOn. This was an online experience that allowed people to name a star in a virtual night sky after any of the 1.7m fallen commemorated by the Commonwealth War Graves Commission.

 

Rather than looking down in sorrow, we asked people to look up and remember. ​​And by naming the stars in our night sky after them, we helped our heroes #ShineOn. 

 

​We also installed searchlights at a number of key CWGC cemeteries, so even on a cloudy night people were able to look up and remember those we lost.